목차 1.Brief introduction of Netflix 2.Netflix in DVD rental
industry -Five Forces Model -Value Chain 3.Netflix in VOD
industry -Appearance of VOD -Our Solution 4.Korean
Firm
본문 Value Chain (Primary activities) Inbound
logistics National Inventory Recommendation System
Outbound
logistics USPS Daily delivery (outsourcing) Distribution
center
Marketing and sales Unlimited rentals for the first
time No-late-fee
Service Recommendation system Search
engine Personalized service(queue)
Solutions (1) Licensing
with a cable company + Low investment (no needs for any gadget
to connect a TV to a computer) Low return Loose control over VOD
market
(2) Building a stand- alone company + Atmosphere of
calm + Minimizing minus effect
High cost Difficulties to
transfer its competencies
본문내용 A Five Forces
Model B Value Chain A Appearance of VOD B Our
Solution 3 Netflix in VOD industry 4 Korean Firm 1 Brief
introduction of
Netflix Netflix
Netflix What? Where? How? Traditional Netflix VHS
Cassette Customer
visit Delivering Website Retailer DVD Convenience Value Selection What
Netflix has done, Netflix *
DVD Rental industry Industry
AnalysisFive Forces Model Intensity Rivalry Few
riv
참고문헌 www.netflix.com www.hmall.com 글로벌 경영 4판, 장세진
저
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