경영전략 NETFLIX의 사례 분석(영문)

경영전략 NETFLIX의 사례 분석(영문) [경영전략] NETFLIX의 사례 분석(영문).pptx 목차 Background Analysis Answer Case in Korea Recommendation 본문 Remain healthy for years –fast growth of households having DVD players Mature stage –predictable, competitive “Next big thing” in home video Increasing popularity of content delivery methods In forms of fully integrating personal computers and television Emerging stage –difficult to predict, consideration of product design and R&D -content availability -technology -the number of subscribers -options to watch home video -differentiation(quality and content) -major studios as distributors -directly related to customer satisfaction -DVD, VHS cassette -digital file ownership Stand-alone VOD business Acquisition of cable provider Combining these two VOD service provider through internet TV became a general tendency. Many major players participated in this area. 본문내용 Recommendation Contents History and Background Background Analysis Answer Case in Korea Recommen-dation History 1997 1998 1999 2000 2001 2002 2006 contents Agreement with the major studios delivery “queue” recommendation system Cross-promotion 44 distribution centers across the nation Become the leader in home video market c c c History and Background Background Analysis Answer Case in Korea Re 참고문헌 www.netflix.com www.gretech.com www.dart.fss.or.kr www.seri.org “US digital contents market”./2007/Kotra