경영전략Strategy and BOSS Simulation(영문)

경영전략Strategy and BOSS Simulation(영문) [경영전략]Strategy and BOSS Simulation(영문).pptx 목차 1. Blue Ocean strategy as we learned from the book 2. Our BOSS Simulation Strategy 본문 Success to unlock demand - accurate value customers wanted But could not appeal to customers failed to meet their exact satisfaction point * Risk-Free platform for implementation & Idea-Test * Long-term Perspective * Operational Decision-Making * Competitive Thinking & Market Understanding * Emotional Involvement Sensitivity to the needs from the standpoint of the customer “Sensitive and elaborate strategy is needed!” 3. Co-Location of Teams and Departments Co-Location fosters the integration of teams and departments and a free-flowing communication. companies can make sure that everybody hears the same thing at the same time. This way information does not get distorted. Spontaneous communication and exchange of ideas are facilitated. e.g. Under IBM´s leadership e.g. the IBM-Sony-Toshiba „Cell Chip“ Team, which comprised 400 team members Under IBM´s leadership e.g. the IBM-Sony-Toshiba „Cell Chip“ Team, which comprised 400 team members 본문내용 BOSS Simulation Strategy Blue Ocean Strategy Alternative Industries Strategic Groups within Industries Chain of buyers Biz Strategy Harmony ♬ Why do customers move from alternative Industries? What are your typical marketing target? Why do customers select certain strategic groups? Path 1 Path 2 Path 3 요약 Blue Ocean Strategy Complementary Product & Service Offerings Functional or Emotional Appe