인터넷마케팅 게토레이 마케팅전략(영문)

인터넷마케팅 게토레이 마케팅전략(영문) [인터넷마케팅] 게토레이 마케팅전략(영문).pptx 목차 1. About Gatorade 1.1 What is the Gatorade 1.2 History of the Gatorade 1.3 Current market facts of the Gatorade 1.4 Market Analysis of Gatorade (SWOT & STP) 2. Marketing strategies of Gatorade 2.1 Off-line Marketing 2.2 War-Room 2.3 On-line Marketing 3. Conclusion 3.1 Comparison between on-line and off-line marketing 3.2 Future of on-line Marketing 본문 is the market leader in the sports drink category. has science to back up their product. is on the field of play in many professional sports. has a loyal customer base and their brand is held in high regard. REPLAY is now a documentary television series broadcast to 90 million households. Thousands of athletes have petitioned Gatorade to be selected for the next REPLAY game, scheduled for 2010. Regional Gatorade sales increased by 63%. Goes beyond simple advertisement Establish Gatorade Sports Science Institute Shows Gatorade’s deep dedication to sports Provides reliable sports & health information Customers exposed to Gatorade brand GSSI as means of production & improvement 본문내용 1.3 Current market facts of the Gatorade 1.4 Market Analysis of Gatorade (SWOT & STP) 2. Marketing strategies of Gatorade 2.1 Off-line Marketing 2.2 War-Room 2.3 On-line Marketing 3. Conclusion 3.1 Comparison between on-line and off-line marketing 3.2 Future of on-line Marketing 1. About Gatorade 1.1 About Gatorade What is the Gatorade? Type : Nutrient Enhanced Sports Drink Beverage Manufactu