국제 경영 코카콜라 마케팅 전략(영문)

국제 경영 코카콜라 마케팅 전략(영문) [국제 경영] 코카콜라 마케팅 전략(영문).docx 목차 Introduction 1.1Executive summary 1.2About The Coca Cola Company -Coca Cola’s mission, vision and objective -The background and history -How Coca Cola has maintained its top position? (Competitive advantage) SWOT Analysis of the Coca Cola Company 2.1 About SWOT -Simple definition of SWOT 2.2 Strength -Explanation of Strength -Strength of Coca Cola 2.3 Weakness -Explanation of Weakness -Weakness of Coca Cola 2.4 Opportunity -Explanation of opportunity -opportunity of Coca Cola 2.5 Threat -Explanation of threat -Threat of Coca Cola Conclusion Reference 본문 1.2About the Coca Cola Company -Mission, Vision and objective The Coca Cola Company is well-known for its various operation fields and also, it has world’s largest and well controllable manufacturer and distributor. To achieve their success, they have been chasing their mission, vision and objective. Mission statement helps to declare company’s purpose of business operation. However, Coca Cola has three mission statements for achieving their goal precisely. Firstly they are striving to offer products and services in best way so that it will be welcomed by consumers. This mission will help the company to keep maintaining its top position, and because great quality and customer cares always related with marketing positioning, it will make Coca Cola to be more competitive. Secondly, the company tries to offer good working environment to motivate its employees for increasing their working efficiency. Finally, the company is trying to create value and make different with its competitor. This mission will be able to increase market share and sales. In fact, there is keen competing beverage market thereby the company provides different design and taste to attract consumers so that the demand of consumers will be increase more. All those mission statements support to vision statement so that it helps to achieve objective. 본문내용 d objective The background and history How Coca Cola has maintained its top position? (Competitive advantage) SWOT Analysis of the Coca Cola Company 2.1 About SWOT Simple definition of SWOT 2.2 Strength Explanation of Strength Strength of Coca Cola 2.3 Weakness Explanation of Weakness Weakness of Coca Cola 2.4 Opportunity Explanation of opportunity opportunity of Coca Cola 2.5 Threat Explanatio 참고문헌 http://www.coca-cola.com/index.jsp http://heritage.coca-cola.com/ http://kin.naver.com/qna/detail.nhn?d1id=8&dirId=8020301&docId=30304350&qb=7L2U7Lm07L2c6528IOyDgey+jO2VnCDrp5s=&enc=utf8§ion=kin&rank=4&sort=0&spq=1&pid=fJJAwv331xGssuquRPCssv302539&sid=S77cXAfDvksAAAq5GfQ http://www.thecoca-colacompany.com/careers/ http://www.thecoca-colacompany.com/ http://en.wikipedia.org/wiki/Coca-Cola http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html http://www.thecoca-colacompany.com/ourcompany/the_cocacolasystem.html http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Coca_Cola.html