국제 경영 코카콜라 마케팅 전략(영문)

국제 경영 코카콜라 마케팅 전략(영문) [국제 경영] 코카콜라 마케팅 전략(영문).pptx 목차 1.Introduction 2.Corporate Strategy 3.Marketing Strategy 4.MKTG Mix Strategy 본문 To refresh the world in body, mind and spirit To inspire moments of optimism through out brands and our actions To create value and make a difference everywhere we engage 중략 3. Global Strategy ① Slogan Think Local, Act Local Except product quality, Coca-cola company makes everything like naming, brand image, marketing strategy, etc suitable for local market environment as possible as they can. Also they employ natives as C.E.O for friendly going into the local markets. ② Establishing long-term strategy The basic strategy of Coca-cola is never seek immediate gains, only having a patient mind to seek benefits with long-term. So, having long-term strategies, they continuously invest on local markets for making their own place without any unwelcome attention. 본문내용 egy Corporate Strategy Introduction MANAGEMENT MISTAKES AND SUCCESSES Introduction Country of origin America Type Carbonated soft drink Founder John Pemberton (1831~1888) Introduced 1886 Head quarter Atlanta, Georgia with local operations in over 200 countries around the world 1. Coca-Cola? MANAGEMENT MISTAKES AND SUCCESSES Introduction 2. History of Coca-Cola 1886 : Birth of Coca-Cola 1910 : D