댕기머리 마케팅전략 제안(영문)

댕기머리 마케팅전략 제안(영문) 댕기머리 마케팅전략 제안(영문).ppt 목차 1.Introduction 2.Current Situation 3.Current Marketing Strategy 4.Our Proposals 5.Conclusion 본문 Domestic Shampoo Market: 400 Billion won Anti-depilatory Shampoo Market: 130 Billion won, three times bigger than 2 years ago. (2007: 4.6% => 2009: 14.3%) Increasing rate of women depilation: 73% increase between 2001 to 2008, almost two times more than that of men(49%) - Maintain a hair care shampoo rather than depilation cure one - For 20’s women who Often perm & dye their hair - Stick to the current price 10,000 won / 500 ml Stick to current Distribution Channel Product Image Repositioning Introduce a New Product More Frequent Advertising Customer Evaluation Panels 본문내용 rketer Contents Introduction Current Situation Current Marketing Strategy Our Proposals Conclusion "Which shampoo are u using?" "Are you losing your hair? There is only half of the water or there is still half of the water. As you know your 4ps are not bad. Product is great, price is reasonable thoug it has some premium consumer knows it worth to cost, place is not bad. In terms of promotion I