외식경영 제네랄밀스 General Mills 마케팅전략(영문)

외식경영 제네랄밀스 General Mills 마케팅전략(영문) [외식경영] 제네랄밀스 General Mills 마케팅전략(영문).hwp 목차 《Index》 ① Company Description. ‣ Profile. ‣ Positioning statement. ‣ Industry classification. ‣ Business overview. ‣ Core product. ‣ Related services. ‣ Target market. ② Industry assessment, Company. ‣ Whole market of processed food industry in America. ‣ Growth of General mills. ‣ Corporate Social Responsibility. ‣ Comparison between General mills and Other companies. ‣ Competitors of General mills. ③ SWOT analysis. ‣ Strength. ‣ Weakness. ‣ Opportunity. ‣ Threat. ④ Operational strategies. ‣ Marketing Aesthetics. ‣ A break through design focusing on customers. ‣ Effect of social contribution strategy. ⑤ Conclusion. 본문 2. Betty Crocker Since 1921, General Mills have created convenient, delicious meals and easy-to -make, great-tasting desserts with Betty Crocker products. 3. Gold Medal They select the best grades of premium wheat and perform quality checks throughout the milling process. The means consumers are assured of consistent results – time after time, recipe after recipe. 4. Yoplait They offers a variety of yogurt products for both kids and adults. Whether its their Greek variety, frozen smoothies, light offerings or our kids yogurts, Yoplait, the only leading yogurt with vitamin D in every cup. ‣ Related services. 1. K-12 General Mills has a long-standing commitment to provide wholesome breakfast and all-day options that are designed to meet your needs throughout the day. 2. Business & Industry Pull employees in with quick, grab and go items. Yogurt parfaits are on trend and hard to find elsewhere. And Yoplait® ParfaitPro™ makes them fast and easy with less mess and reduced waste. 3. College & University Make our meal plan magnetic with brands our students love, promotions that keep them coming back for more, and products that simplify our o 본문내용 cation. Business overview. Core product. Related services. Target market. ② Industry assessment, Company. Whole market of processed food industry in America. Growth of General mills. Corporate Social Responsibility. Comparison between General mills and Other companies. Competitors of General mills. ③ SWOT analysis. Strength. Weakness. Opportunity. Threat. ④ Operational strategies. M