peapod 마케팅전략(영문)

peapod 마케팅전략(영문) peapod 마케팅전략(영문).pptx 목차 INTRODUCTION 1.Analysis - SWOT - 4Ps - STDP 2.Customer-oriented Strategy 3.Suggestions for the Future 본문 Strength Easy purchase process Existing loyal customers Centralized warehouse Weakness Limited coverage Unseen pick-up Quality doubt Opportunity nuclear family trend Increasing career women Access to Internet Timeless lifestyle Threat New competitors The risingcost of gasoline Direct purchase method Product Vegetable, meat, fish, delivery Place On-line shopping Less limited in terms of area. Price Over $60 per purchase + delivery fee Promotion - This-week products Highlight comfort - Accessibility 본문내용 trategy Suggestions for the Future Click me, baby!-> ANALYSIS (SWOT) INTRODUCTION Analysis - SWOT - 4Ps - STDP Customer-oriented Strategy Suggestions for the Future Next will be. INTRODUCTION ANALYSIS - SWOT - 4Ps - STDP Customer-oriented Strategy Suggestions for the Future 4Ps INTRODUCTION Analysis - SWOT - 4Ps - STDP Customer-oriented Strategy Suggestions for the Future Can You Guess wh