외식경영 제네랄밀스 General Mills 마케팅전략(영문)

외식경영 제네랄밀스 General Mills 마케팅전략(영문) [외식경영] 제네랄밀스 General Mills 마케팅전략(영문).pptx 목차 1 Profile 2 Positioning statement 3 Industry classification 4 Business overview 5 Core product 6 Related services 7 Target market 8 Whole market of processed food industry in America 9 Growth of General mills 10 Corporate Social Responsibility 11 Comparison between General mills and Other companies 12 Competitors of General mills 본문 * Type : Public * Industry : Food Processing * Founded : Minneapolis, Minnesota (1886) * Headquarters : Golden Valley, Minnesota, U.S. * NAICS : 311 Food Manufacturing Whole market of processed food industry in America. Growth of General mills. Corporate Social Responsibility. Comparison between General mills and Other companies. Competitors of General mills. Accounted for approximately 10% of all manufacturing shipments (by value) One of the largest manufacturing sectors in the US The processed food industry grew by "over 10% between 1998-2004 본문내용 s Conclusion Profile Positioning statement Industry classification Business overview Core product Related services Target market Whole market of processed food industry in America Growth of General mills Corporate Social Responsibility Comparison between General mills and Other companies Competitors of General mills Profile * Type : Public * Industry : Food Processing * Founded : Minneapolis, M