nike 나이키 마케팅전략(영문)

nike 나이키 마케팅전략(영문) nike 나이키 마케팅전략(영문).pptx 목차 PART 1 Introduction PART 2 Strategy PART 3 Competitors Analysis PART 4 Evaluation PART 5 Conclusion 본문 NIKE, Inc. is a major American supplier of athletic shoes, apparel and sports equipment. The company takes its name from Nike, the Greek Goddess of Victory, after company designer Jeff Johnson presented the name to founder Phil Knight. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Air Jordan, Team Starter, and subsidiaries including Bauer, Cole Haan, and Converse. Nike is the largest sportswear supplier in the world. ▶ Nike Campus Nike has created a corporate culture rich with employee loyalty and team spirit. Red "Swooshes" float across everything from screen savers to coffee cups at the companys headquarters in Beaverton, Oregon. The company chooses to call its headquarters a "campus" instead of an office. Employees are called "players“, supervisors are "coaches" and meetings are "huddles.“ These terms go a long way to make the daily work experience less than dull for the lucky employees in Beaverton. ▶ "Honesty first, and competition second. Compete with yourself not your colleagues.“ Nike asks its players to work by two principals above all others - Honesty first, and competition second. Compete with yourself not your colleagues. Employees are given an hour and a half for lunch to play sports or simply workout. All employees view a video of sports highlights accompanied by a soundtrack that discusses the soul of the athlete and the competitive spirit. ▶ The team management approach Nike’s top management’s leadership style can be characterized by the team management approach. Top management consists of a committed group of executives all bringing together vast experience and knowledge. The group is team oriented, but is capable and does work independently recognizing the common stake that each places in Nike. This style of leadership leads to relationships of trust and respect. The company culture lends a hand to the fact that top management’s teamwork style has spread throughout the organization. ▶ employee stores & other benefits Nike’s competitive benefit program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. That is why every region provides for variable medical coverage, a performance sharing plan, fitness center memberships, time off, retirement, and more. NIKE+ (NIKE PLUS) ‘Meet your personal trainer’ A device which measures and records the distance and pace of a walk or run. The Nike+iPod consists of a small accelerometer attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an iPod nano, or directly with a 2nd, 3rd, or 4th Generation iPod Touch, iPhone 3GS or iPhone 4. On September 7, 2010, Nike released the Nike+ GPS App, powered by MotionX that does not require the separate shoe sensor. This application works using the accelerometer and GPS of the iPhone and the accelerometer of the iPod Touch. 본문내용 sis PART 4 Evaluation PART 5 Conclusion General Information History Mission Statement Company Culture Sportswear Industry Business Strategy Research & Development Marketing Strategy Economic Performance Market Share Adidas External Environment Internal Environment SWOT Analysis Assessment Suggestions Overall Conclusion PART 1 INTRODUCTION About NIKE NIKE, Inc. is a major American supplier of 참고문헌 References http://finance.yahoo.com Nike Annual Reports (2010) Annual ranking of Americas largest corporations, Magazine: Fortune 500 (2005): cnn.money.com www.nikebiz.com (Investor Relations) www.bigcharts.com www.businessweek.com www.ft.com (finance times)