마케팅 처음처럼 분석(영문)

마케팅 처음처럼 분석(영문) [마케팅] 처음처럼 분석(영문).pptx 목차 1.Executive Summary 2.Market Analysis 3.Swot Analysis 4.Marketing Strategy 5.Financial Statement 6.Production Life Cycle 본문 초략 3. SWOT Analysis Strengths - Parent company’s a strong distribution system - Lotte’s brand value - The world’s first alkali regenerated water -The leader of low alcoholdegree -The differentiated marketing Weaknesses -The poor market share comparing with the competitor -Limited market; narrow consumer market Opportunities -Drinking consumption level increase caused by women’s economic activity -The increasing interest in health -Change of drinking party culture Treats -Competitors releasing similar types of low alcohol -Price increase unavoidable caused by inflation 본문내용 gy Financial Statement Production Life Cycle 1. Executive Summary 3 1. Executive Summary: Concept of 처음처럼 2. Market Analysis 2. Market Analysis (1) Consumer Preference 2009 19%~21% 2010 17~20% 2. Market Analysis (1) Preference 7 2. Market Analysis (2) Market Share 2. Market Analysis (2) Market Share 2. Market Analysis (2) Market Share 103.21% 진 로 123.77% 롯데주류 95.06% 금복주 Year on Year in S