광고 필립스 브랜드 마케팅전략(영문)

광고 필립스 브랜드 마케팅전략(영문) [광고] 필립스 브랜드 마케팅전략(영문).ppt 목차 Ⅰ. Brand Introduce Ⅱ. Brand Analysis Ⅲ. Marketing Strategies Analysis Ⅳ. Marketing Strategies Suggestion 본문 1. Philips introduce Since 1891, Philips has had unchanged intention, → ‘Contribute to consumer’s life by offering intelligence renovation in right time.’ Vision 2010 Goal grow of health care, lighting, consumer life style 2. PHILIPS main strategy (1) growth of human focus stand on customer and market (2) Through brand engagement “Sense and Simplicity”, reinforce of brand power (3) Through global technology, design, superior supply-chain, consumer insight, Philips lead innovation. (4) Develop employee’s leadership and talent. (5) Promote high profitability by reassigning capital. (6) Operate continuance possibility and differentiation of energy efficiency. 3. PHILIPS’s brand engagement Through Sense and Simplicity, convenience Easy to use Intention of high technology 본문내용 hich our team selects is Philips kitchen. Then, I will start our presentation. * Contents Ⅰ. Brand Introduce Ⅱ. Brand Analysis Ⅲ. Marketing Strategies Analysis Ⅳ. Marketing Strategies Suggestion The contents is like this. * Ⅰ. Brand Introduce First, I will explain to you about Philips briefly. * Ⅰ. Brand Introduce Ⅲ. Marketing analysis Ⅱ. Brand analysis Ⅳ. Suggestion 1. Philips introduce Since