목차
1.What is a Hotel?
2.Hyatt’s History
3.Why
Hyatt?
4.Hyatt’s Marketing Strategy
- 4 Branches of Hyatt
-SPIRIT
System
5.Competition Analysis
-Shilla vs. Hyatt
-SWOT
Analysis
6.Conclusion
본문
[ What is a Hotel? ]
According to the
definition of Wikipedia, a hotel is an establishment that provides paid lodging,
usually on a short-term basis. The provision of basic accommodation, in times
past, consisting only of a room with a bed, a cupboard, a small table and a
washstand has largely been replaced by rooms with modern facilities, including
en-suite bathrooms and air conditioning or climate control. So, basically, we’re
talking about some luxury room that you can enjoy temporarily with great
services.
[ Hyatt’s History ]
Hyatt Corporation opened its first hotel
on September 27, 1957. Today, the hotel management company operates 200 hotels
throughout the world. Hyatt International Corporation, through its subsidiaries,
operates 58 hotels and 22 resorts with more than 28,000 rooms in 37 countries.
Hyatt Hotels Corporation operates 120 hotels and resorts with more than 55,000
rooms in the United States, Canada, and the Caribbean.
Hyatts first
property at Los Angeles International Airport was originally named Hyatt House.
The owner of Hyatt House was a local entrepreneur by the name of Hyatt R. von
Dehn. Hyatt hotels expanded aggressively along the West Coast during the next
decade. However, it wasnt until 1967, when Hyatt opened the worlds first atrium
hotel that the Hyatt name became known worldwide. The hotels 21-story atrium
tower lobby and dramatic departure from traditional hotel architecture changed
the course of the lodging industry. The challenge to hotel architects was no
longer to eliminate extra space; rather, to create grand, wide-open public
spaces.
By 1969, there were 13 Hyatt hotels in the United States. That
year, the first international hotel opened. The hotel, operated by a newly
formed company called Hyatt International, was Hyatt Regency Hong Kong.
[ Why
Hyatt? ]
One of the main reasons we chose the Hyatt is because their market
range is from regular travelers to the high class business group. The Hyatt
hotel is not Hyatt hotel only but consists of 4 different types of hotel and
resorts. They are the Grand Hyatt, Park Hyatt, Hyatt Regency, and Hyatt resorts
and spas. The Hyatt offers today’s travelers over 735 hotels and resorts in more
than 44 countries.
[ Hyatt’s Marketing Strategy ]
Today, Hyatt specializes
in deluxe hotels with meeting facilities and special services for the business
traveler, operates hotels in major and secondary cities, airport locations, and
leading resort areas throughout the world. In many cities Hyatt has made a
significant contribution to revitalizing the area and spurring business and
population growth. With the new hotels under development, Hyatt International
will be creating more than 20,000 job opportunities throughout the
world
New Growth Opportunities In 1994, to provide additional opportunity
for growth, Hyatt Hotels Corporation began to diversify by entering into several
new ventures including franchising, time share, free-standing golf course
management and gaming. In all ventures, Hyatt has pursued only a select and
limited number of opportunities that meet the high-quality standards established
by Hyatt hotels.
Hyatts first vacation ownership resort, called Hyatts
Sunset Harbor Key West, opened in June 1995. Additional vacation ownership
properties have since opened in Key West, Beaver Creek, Colo.; Lake Tahoe
(Incline Village, Nev.); and Dorado, Puerto Rico.
On January 28, 1995,
Hyatt opened its first free-standing golf course, Tierra del Sol, on the island
of Aruba. The golf course, Arubas first, is an 18-hole par 71 championship golf
course designed by the Robert Trent Jones II Group. It is the first in a new
strategy by Hyatt to manage new free-standing golf courses as well as golf
courses near current and new Hyatt properties.
While Hyatt has managed
casinos at several of its resorts for a number of years, the company entered the
riverboat gaming industry when it opened the Grand Victoria Casino in Elgin,
Illinois in 1994. It has since become one of the most successful floating gaming
vessels in the country. Grand Victoria Casino and Resort by Hyatt opened in
Rising Sun, Indiana in 1996 and also features one of the top floating casinos in
the nation.
Innovative Services and Products Hyatt has long been regarded
as a leader in the creation of innovative products for business, group and
leisure customers. With the introduction of Hyatt Business Plan, Hyatt leads the
industry after re-tooling its facilities and services to better meet the needs
of the business traveler. Specially designed rooms called Business Plan rooms
offered in approximately 80 hotels include printer/copier/fax machines in every
room, complimentary continental breakfast and other features to help business
travelers stay productive on the road. In addition, Hyatt has been on the
forefront in developing faster, more efficient check-in options, including
1-800-CHECKIN, which allows guests to check in to their hotel rooms in the U.S.
본문내용
es of Hyatt
SPIRIT System
Competition Analysis
Shilla
vs. Hyatt
SWOT Analysis
Conclusion
[ What is a Hotel? ]
According to
the definition of Wikipedia, a hotel is an establishment that provides paid
lodging, usually on a short-term basis. The provision of basic accommodation, in
times past, consisting only of a room with a bed, a cupboard, a small table and
a washstand has largely been replaced b |
댓글 없음:
댓글 쓰기