경영학 Estrella에스트렐라의 브랜드 이미지를 창출 전략(영문)

경영학 Estrella에스트렐라의 브랜드 이미지를 창출 전략(영문) [경영학] Estrella에스트렐라의 브랜드 이미지를 창출 전략(영문).pptx 목차 1.Brand Identity-Strategy 2.Brand Identity & Positioning 3.First step of positioning – Run way 4.Second step of positioning – Masterpiece 5.Third step of positioning – fountain 6.Expected result of positioning strategy 본문 Story telling first In runway, audience was boring because it is not enough to make perfect style second Models appear again with same clothes except bag-estrella. And they’re walking is modified to liberty.In the same time the atmosphere is changed. Audience is going crazy! Runway The place that designer shows his masterpiece (professional) Models can’t get out this area (limited) model Model is also professional image They have to dress listed clothes and walk as one way 본문내용 Brand Identity-Strategy Estrella Youth leading luxury art Brand Identity & Positioning Main Target: People who wants to express them 20s ~ early 30s Brand Identity & Positioning Appear that possessing Estrella means possessing a piece of luxurious art. POSITIONING STRATEGY First step of positioningRun way Story telling first In runway, audience was boring because it is not enough to make