경영학 옥션과 이베이 M&A 사례(영문)

경영학 옥션과 이베이 M&A 사례(영문) [경영학] 옥션과 이베이 M&A 사례(영문).pptx 목차 1.Introduction of Firm 2.Motive of Acquisition 3.Analysis of Acquisition 4.Effect of Acquisition 본문 In 1998, Auction was started to their services. This is the first of internet auction service in Korea. In 2001, Their market share was 70% and they have higher brand value than other compete firms. But, until September 2000, Action had operation loss (about 10 billion won)due to economic recession. So they should do restructuring to survive. They failed to their business into Japanese industry. (Due to Yahoo Auction had high market share, barrier of entrance is very high) Because of this reason, they needed to do their business in new area, so they decided to acquire Auction in 2001 . 본문내용 . This is the first of internet auction service in Korea. In 2001, Their market share was 70% and they have higher brand value than other compete firms. But, until September 2000, Action had operation loss (about 10 billion won)due to economic recession. So they should do restructuring to survive. (In 2001) Introduction of Firm Founded in 1995. In 1998, They started their business in overseas ma