2013년 10월 4일 금요일

경영학 델타 항공 VS 사우스웨스트 항공(Legacy carrier VS Discount carrier)(영문)

경영학 델타 항공 VS 사우스웨스트 항공(Legacy carrier VS Discount carrier)(영문)
[경영학] 델타 항공 VS 사우스웨스트 항공(Legacy carrier VS Discount carrier)(영문).pptx


목차
1.DELTA
2.SOUTH WEST


본문

Using B737 model only


To supplier, they can have strong relationship which can help for buying or other business negociations.


To reduce maintenance cost and training cost.


They can have high information about B737 and can use it efficiently through the experiment.

Using secondary airport

Using hub airport is very expensive and spend more time to wait.

So Southwest airline decide using secondary airport because they try to provide their services with low cost.

Reducing unnecessary cost

They don’t provide any meal. (only provide some snacks)

2.No reserved seats, No travel agent reservations.
- They can reduce the agent cost.
- No assigning seats give high efficiency to use the.




본문내용
e the establishment of tradition and satisfy customers‘ expectation by providing better services to customers

Current strategy
.
Combine Computer Network Service
= "Delta Nervous System"
- Intergration Customers DB and FlightsDB
- Chase management through "Delta Nervous b bbbSystem“
- Saving millions dollors, Improving efficiency

Current strategy
.
2) Strong restructure
Dehiring < 2006.10 An
 

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