목차
1.Select a topic
2.Why we chose CJ?
3.Analysis of
market
4.Core competencies
5.Entry
mode
6.Conclusion
본문
Home shopping cable TV market
from
1995 to 2003, the increase in households up
to the impressive sales growth
has been made.
Home shopping companies for their activities,
thanks to
constant innovation has maintained
stable growth from 2006.
Traditional
analog cable TVs digital transition,
T-commerce, including the birth of
new media development
→ Endlessly
evolving
Consumers purchasing needs &trends
change quickly to the corresponding
consumer contact management is
one
of the success factors.
The correct response to the movement
of
consumers.
Constantly looking for consumers know what they want,
whether
what inconvenience.
Intangible services also remarkable
wit.
본문내용
s
Entry mode
Select a topic
Home
shopping market size of U.S. 60 billion
(USD 78 trillion won, in
2005)
+
Select a topic
+
Economic crisis
Amerian
culture
flexible to such types
of free market
+
Why we chose
CJ?
Catalog
CJ mall
TV Shopping
1995 started to broadcast
the
first TV shopping .
24 hours a day through the
broadcast of
customers
→led to a new shopping culture.
Profitability and
iden |
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