2013년 10월 4일 금요일

경영학 치즈케이크 팩토리(Cheesecake Factry)의 서비스 경영 사례(영문)

경영학 치즈케이크 팩토리(Cheesecake Factry)의 서비스 경영 사례(영문)
[경영학] 치즈케이크 팩토리(Cheesecake Factry)의 서비스 경영 사례(영문).ppt


목차
1.The History of CCF
2.The Menu of CCF
3.The Feature of CCF
4.The Management Strategy of CCF
5.Interview with Executives


본문
Menu boasts more than 200 menu selections made fresh from scratch each day includingAppetizers, Pastas, Seafood,
Steaks, Salads, Sandwiches and more.


In 1975, the company purchased delivery trucks, hired drivers
-> Delivery Service is still their trademark.


Almost all our Cheesecakes may be purchased online and shipped almost anywhere in the U.S. Made with only the finest ingredients, our cheesecakes are hand-packaged and delivered via Overnight or 2-Day Air delivery.


본문내용
CCF
Interview with Executives
*

1971
STEP 1
start
1978
STEP 2
Restaurant
2010
STEP 3
USA
1. History of CCF
1st “The Cgeesecake Factory”
Evelyn and Oscar open in Los Angeles
1st Restautant
Their son David founded
The Cheesecake Factory restaurant.
It was full scale restaurant
150 lacations over USA
the firm currently owns 150
locations over USA
History

Created the casual dining segment in 19
 

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