신라면 블랙 마케팅분석 및 전략

신라면 블랙 마케팅분석 및 전략 신라면 블랙 마케팅분석 및 전략.pptx 목차 1.Intro - Introduction of NONGSHIM & 신라면블랙 - Feature of 라면 industry 2.Analysis Market analysis SWOT analysis STP strategy 4P strategy 3.Conclusion Problems (Failure factors) Successful Competitor 본문 Strengths 1.brand naming & design of packaging 2.to automate its manufacturing facilities. 3. high image & preference 4. passing on old tradition know-how Weaknesses 1. high price policy 2. rising production cost 1.Customers eating 라면 only in the home are 77%. 2.Concept of 신라면블랙 is meal substitute. But customers who regard 라면 as meal substitute are 66%. 본문내용 y Market analysis SWOT analysis STP strategy 4P strategy Problems (Failure factors) Successful Competitor Intro Introduction of nongshim NONGSHIM NONGSHIM is Korean famous food maker 신라면 블랙 is the premium product which contain cow bone. - Low profit margin - Fixed market - substitutional goods Industry feature Low profit margin , High rate of sales 1 라면 sales = Under 5% profit margin - Fixed m