목차
1 Introduction
2Analysis of SPAO
3Analysis of
Competitor
4 STP
5 Limitation of SPAO
6
Strategy
7Conclusion
8Q&A
본문
Specialty Retailer’s
Store of Private Label Apparel
high Quality & rational Price
생산 및
직영 형태 유통 판매
Out sourcing
Fast Fashion - fast response & fast
purchase
Customer Feedback
Reflect the Fashion trend
Approach
by Theory
1st / 2nd Survey
Market Analysis
Visiting
off-line Shop
Make promotion - Advertisement
1. SPAO with SM
Entertainment
- Promote All Generation
2. Not Reorder
- Increase
Brand Value , Inverse-scarcity
3. Various Event
- Special Price ,
Free Gift , CouponCulture Event , Membership Card
본문내용
of Competitor
STP
Limitation of
SPAO
Strategy
Conclusion
Q & A
Index
2. What we do
3.
What is‘SPAO’
1. Our project
schedule
Introduction
Introduction
Introduction
Analysis of
UNIQLO
STP
Limitation of SPAO
Conclusion
Q & A
Analysis of
SPAO
Strategy
1
Brand ‘SPAO’
Specialty Retailer’s Store of Private
Label Apparel
high Quality & rational Price
생산 및 직영 형태 유통 판매
Out
sourcing
Fast Fashion - f |
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