오뚜기 마요네즈 SWOT 분석(영문)

오뚜기 마요네즈 SWOT 분석(영문) 오뚜기 마요네즈 SWOT 분석(영문).pptx 목차 1.Concept of swot analysis 2. Introduce about ottogi 3. Swot analysis about ottogi 4. Strategic direction through swot analysis 5. Why swot is considered the best effective analysis 본문 good cash flow high asset value high market share in seasoning food powerful distribution network brand value power unstinted investment ofresearch cost andcultivating human resource oversea expansion that get out from mainly with the far east of russia having high asset value fromfactory like pyungchon area dominant business company of market likeketchup , mayonnaise, curry low price elasticity in primary products Need a contribution in russia society forbest image in russia Through ottogi company’s self high quality image, ottogi can increase success probability when theyadvance to food group ㅡ from this strategy ottogi can grow mega-corporation in russia food industry 본문내용 ogi Mayonnaise Intruduction of Company Why did we choose this case? Russians enjoy eating mayonnaise Launched into Russia market in 1996 higher market share than 40% in Russia’s far east = Ottogi Mayonnaise Ottogi Mayonnaise is gaining steady popularity of Russian consumer The actual exports of Ottogi Mayonnaise Products 2003 2004 2005 2006 2007 2008 2009 2010 Mayonnaise 20,120 25,847 28,398 2