마케팅전략 더페이스샵 분석

마케팅전략 더페이스샵 분석 [마케팅전략] 더페이스샵 분석.ppt 목차 1. TFS INTRODUCTION 2. Situational Analysis 3. Marketing Goal 4. Developing Marketing Strategy 5. Financial Goal 본문 Direct managed by company HQ Managed by Store Owner Owner has big responsibility for loss, possession, benefit Deposit Generated when store launched First Laboratory in brand- shop business area. Rented Distribution Center. . Has many manufacture agent represented by COSMEX Ranked at No.1 in cosmetic brand-shop area. Received the President Award at Korea Brand Award. Experienced brand-value falling thanks to slogan changing in 2009. As not subsidiary brand-shop, TFS has highest brand value compared with No.3 Aritaum. (Amore-Pacific) Sales continually increase till now. Sales increased by the growth of whole brand-shop market since 2006. Sales from overseas expansion also continually increase. 본문내용 by LG Healthcare” INTRO 1. TFS INTRODUCTION 1. INTRODUCTION * NATUALISM BRAND SHOP NO DISCOUNT Recent IssueM&A with LG Healthcare CORE VALUE Rational Price & Quality 1. INTRODUCTION 2003.12 명동 1호점 개설 2004. 국내 100개 매장 돌파 / 해외 런칭 / 온라인 쇼핑몰 국내 9대 신문 선정 ‘올해 최고의 브랜드상’ 2005. 국내 300개 매장 돌파 / 해외 런칭지역 확장 국내 장업계 매출 3위 / 기술연구소 설립 2006 - 2008 창사 4 년 만에 매출 2000억원 돌파 / 해외 100 매장 돌파 미국 대형 쇼핑몰 HSN 입점 2009