2013년 7월 26일 금요일

참이슬 마케팅전략(영문)

참이슬 마케팅전략(영문)
참이슬 마케팅전략(영문).ppt


목차
Ⅰ. Objectives
1. Chamisul’s present state
2. The features of Soju market
3. About jinro
Ⅱ. Research Findings
1. External environment & STP & 4P & SWOT
2. Brand management strategy
3. CheoumCheorum brand analysis
4. Customer Survey & Chamisul strategy proposition




본문
Jinro  performs Soju, wiskey, and the other alcohols business

 Main office in 1445-14 Seocho 1-dong, Seocho-Goo, Seoul

 Manufactory in Gyeonggi-do Icheon, Chungbuk Cheongwon, Kyungnam Masan.

Founded Jincheon Drink Corporation in Pyeongnam Yonggang in 1924,
started to produce and sell Jinro Soju

In 1970, became No.1 brand turning around Samhak

In 1998, Chamisul was given birth.(same time as SunhanJinro)

In 2006, Chamisul fresh was released(low-degree boom)

Planning to M&A with Hite now

Jinro-hite is now operating total ERP system for more investment abroad



④ Degree of Woman drinker is going up-Woman in her 20s is rasing up
⑤ The degree of so-ju is decrease
After 30 degree so ju in 1965, alcohol of soju is slowly go down.
Well-being trend makes degree of so-ju down.
People want to drink 18s degree so=>> low degree soju is new trend



                s                 w
olow degree, fast hangover
-> respond changing alcohol culture norrow target market
-> weak so ju
-> target to woman and man who not familiar with soju.
talkali return water stability verification
 
there is unconditional competitor
->need to differentiation marketingnarrow target market
-> encroachment possibility


Chamisul can also perform marketing which is targeting the senior(old people)-according to the development of medical technology and upcoming aging society


본문내용
jectives
Contents
3. About jinro
1. External environment & STP & 4P & SWOT
3. CheoumCheorum brand analysis
4. Customer Survey & Chamisul strategy proposition
2. Brand management strategy
1. Chamisul’s present state
www.art-com.co.kr
Copyrightby ARTCOM PT All rights reserved.
Company Logo

*
Chamisul’s PRESENT STATE
Market Share In April 2009
(whole country):
Jinro 50.7%, Lotte 12.6%,
the res
 

댓글 없음:

댓글 쓰기