마케팅 원더걸스 성공사례분석(영문레포트)

마케팅 원더걸스 성공사례분석(영문레포트)

원더.hwp

목차 I. Introduction II. Retro(Bock-go in Korean) III. Lolita syndrome III. Insider-Outsider Analysis IV. What we felt from Tell Me dance? V. Conclusion 본문 The recent american pop trend is Retro. The famous singers following this wave are Madonna, Christina Aguilera, and so forth. Park Jin-young, the CEO of the JYP entertainment, captured this point, and adapted to Korean music market. We divided the people who enjoy this music into two groups to find the reason why Retro became popular in Korea. 본문내용 the project group of JYP Entertainment, managed by Park Jin-young, a famous singer in Korea. This group is made up of five girls, and each girl is drafted by various auditions(E. g. Talent upbringing project - The challenge of 99% in 2001, broadcasted by SBS). The debut song is Irony(Feb. 13th, 2007), which is released as a single album. The reaction of the consumer was very hot. Recently, the