소비자행동론 아줌마들의 관심을 영화관으로 끌어들이기위한 공략(영문)

소비자행동론 아줌마들의 관심을 영화관으로 끌어들이기위한 공략(영문) [소비자행동론] 아줌마들의 관심을 영화관으로 끌어들이기위한 공략(영문).pptx 목차 1.Introduction 2.Research Objective 3.Focus Group Interview 4.Survey research 5.Recommendation 본문 Q. Daily Routine? A. Do housework in the morning and enjoy hobby after daytime. exercising, culture program, watching movies, etc. Q. About movie theater? A. Often go with their friends, sometimes with children. 5~6 times per year. The purpose of going to movie theater is killing time. Main influences – Friends and Family, Media Q. Join in some gatherings? A. Generally 3~4 gatherings. Often go to sauna, karaoke, and theater Through Survey - Motivated through media - willingness time for leisure is adequate → Using media for increasing recognition of movie theater Suggestion Activating PR & PPL 1. Drama (PPL) - Expose special scenes 2. Special broadcasting - ”New era for Ajumma” “Ajumma rush to theater!” 본문내용 Interview Survey research Recommendation Introduction 20’s ~30’s Main Target 40’s ~50’s Female New Target Research Objective How they behave in terms of their leisure time How they think about movies and movie theaters Why they have a low usage rate How we can improve 40’s ~50’s Female (Ajumma) New Target Focus Group Interview Place : Village Fitness Center Time : Nov 19th. Friday P.M. 12:30 I